After The Opening

After The Opening

Ten (plus) lessons I gleamed producing my debut solo exhibition (Children of Nature: Find Your Wonderland held at the Owatonna Arts Center in Owatonna, Minnesota). This project was more than a year in the making, starting with an invitation, influenced by a business partner, a milestone birthday, the pandemic, and a large slab of butcher block.


Things I Learned Launching A Solo Exhibit

IT’S A LOT OF WORK. Think of it like a project, a year-long project. I had planned out what I would be showing as well as the new work I would be producing for the exhibit. Intuitively, I knew I had to set an end date when all the work would be finished and framed. There is nothing worse than scrabbling at the last minute. I’m sure that would have turned me into an awful person.

PLANNING. After being offered the opportunity to show at the Owatonna Arts Center back in June 2021, I spent time thinking about a name/theme for the exhibit. Naming would help in promoting the show and give it cohesiveness. I knew I wanted there to be music. People mingle and linger when there is music playing. Holding a raffle was something I had not heard an artist do before at an exhibit so there was planning involved with what I would be giving away. I wanted adult food and drink and above all a certain look and feel for the exhibit. That meant curating artwork I already produced and preparing for creating a new body of work.

BUDGETING. I would be framing 18 of the 24 pieces I would be showing in my solo exhibit. Realistically, I couldn’t frame that many pieces retail, so I found a reliable online art frame source. Because so much of me is about storytelling, I wrote stories for most of the pieces and produced them as part of the labeling for the artwork.

Other Things I Budgeted For

Materials to create art labels: Foam core backing; high-quality matte print paper (I used my Epson printer for this).

Music: I purchased a JBL speaker so I could play music via the Pandora app on my iPhone. Sounded wonderful!

Raffle Stuff: I planned to raffle off three native plants. This tied into some of the stories and pieces in the show. I wanted people to think about how they use their yards, creating bio-diversity, and the benefits native plants provide. I also raffled off two original framed prints. Artists normally don’t do this sort of thing. I wanted something to draw people to the show.

Printing Artist Postcards + Postage: Call me old-school but sending out colorful postcards showcasing your art still works.

Exhibit Sign and Quote Posters: I wanted an entry poster for the exhibit and I wanted to have quotes that inspired me and tied in with the theme of the exhibit. I used this printer for postcards, signs, and quote posters. They are local and are experienced in working with artists.

Food and Drink: Like any good hostess, provide your guests with refreshments.

Guest Book: I asked visitors to the exhibit to sign and leave their e-mail addresses. A big ask though it’s vital to collect this information. One to personally thank them for coming and two, grow your list.

Want the Grand Total for all of this? $2726.39. Yep, that’s right. The bulk of it went to framing the work. It would be worth considering going after a small grant to finance a solo show in the future.

More of What I Learned and More Tips…

TIP: Always save the boxes frames are shipped in. Boxes can be repurposed for transporting artwork from shows to buyers, to galleries, etc.) TIP: Place a name label on the back of each piece before boxing and delivering them to the gallery. This is a courtesy to those hanging the show. You don’t want them to have to guess which label goes with which piece.

TIP: Show up early to your own show. You want to make sure the work is hung where it should go, it’s hanging straight on the walls and the labeling is correct. (Remember, I had written short stories to go with each work. It would have been really odd to have those mixed up).

Ask for Help. I am stubbornly independent. I like to do everything on my own. I learned I had to give this up if I was to have any chance of saving my sanity. I am so fortunate that my partner is an artist (though not currently practicing) as he was incredibly insightful in helping me with the placement and flow of the exhibit. I was just too close to the work to do this. He could envision what piece showed well next to another piece.

This quote, wanting community and asking for help, says it all.

“Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities.”

— K-Hole

I was also fortunate that the Owatonna Arts Center had people come in to help set up tables and the refreshments. The artistic director even brought in a bouquet of wild praise phlox. Given the exhibit’s theme, it was a perfect flower to have at the opening.

Things Can (and will) Go Sideways. If technology glitches are going to happen, they will happen right before your artist talk. I created a PowerPoint presentation for my artist talk. The Owatonna Arts Center had a projector and laptop to show the presentation but the laptop refused to cooperate. Turns out the power to the laptop needed to be plugged in. Simple as that. 15 minutes later and a little rattled, I was on. The audience was patient. Such gracious people.

Promotion. This part feels awkward and self-centered to artists. It certainly did for me. However, repeat the mantra: “Promote the show everywhere possible.” Get into that mindset. “Get creative,” I told myself. For example, I did Instagram stories of my packing up the work, and unpacking it at the gallery, as a teaser. I was lucky the People’s Press of Owatonna interviewed me about the exhibit.

Keep Promoting After the Opening. You never know what will happen. Besides social media posts and video snippets, I learned how to have my solo exhibit represented on MPR’s Art Hounds. With a little research, a thoughtful email to one of the contributing editors of Art Hounds, and asking a good artist friend to give an audio review of the exhibit, Children Of Nature: Find Your Wonderland was on the airwaves. People who would otherwise not know about the exhibit ended up coming to see the show.

Your Ego May Intersect. Let it go. Things will not go perfectly. There were so many things I want to say and say differently to connect with the message behind the art. Remember people won’t remember what I said or didn’t say. They remember what they experienced.

Post Opening Blues. After all that work, you might feel down after the opening. I know I did. I had to remind myself that was my ego complaining. Let it go.

Have Work in Progress. Have work ready and waiting for you back in your studio, and have planning underway for your next project to jump into. Otherwise, you could lose weeks languishing in post-opening blues.

Set Realistic Expectations. I wanted more people to show up. However, with the gallery space and the timing, having just 30 people show up made it enjoyable. Not too crowded so people could take in the art, read the little stories I had written up, and visit.

Sales. Again, I had to set realistic expectations. Still, I want to manifest that most of the work would sell. Not for my own bottom line even though the sale of at least three pieces would recoup the costs involved in producing the exhibit. I want everything to sell so that 20% of the proceeds can go to support the Owatonna Arts Center (a rural cultural jewel) and another 10% I want to donate to Minnesota environmental non-profits.

Have a Guest Book Available. A guest book I hope most people would be willing to sign and leave an email address. I plan to reach out to everyone who came to see the show and offer my sincere thanks and gratitude. By showing up, coming to see the exhibit, and experiencing the art firsthand, they have made the art complete. That’s huge to me.
(I know I mention this in the budget section but it bears repeating.)

Be Open to People’s Opinions. They will have them. While most people openly tell me they see my artwork as beautiful, so fine and detailed, downright amazing, there will be other people who don’t get it, are not particularly impressed, or don’t even like the work. That’s OK. Everyone is not my audience. One woman at the opening expressed that she thought a piece of mine was “gross, really gross.” To my face.

Startled at first, I remembered that was the whole point of the exhibit, to ask the question of what is aesthetically viewed as beautiful in nature and what is not. Later someone else told me this same piece was her favorite of all the pieces in the exhibit. Art is so subjective.

This Is Just One Chapter in My Career as An Artist. Will it open doors? What will come next? I don’t expect phone calls or emails handing me to the next opportunity. In the current “The Art World,” I sense that I will have to create opportunities for myself, have a plan and go after it. Above all, I want to evolve artistically, improve how I show up in the world, and ways I can contribute to the greater good. That’s the biggest focus of all.

Children of Nature: Find Your Wonderland showing at the Owatonna Arts Center in Owatonna, Minnesota runs through June 30th. Gallery hours are 1:00 to 5:00 pm, Tuesdays through Sundays. View images from the exhibit here.

WORKS ON PAPER BY KRISTIN MAIJA PETERSON

Was any of this helpful? Have questions you’d like to ask? Are you an artist who recently created your own solo exhibit? How did it go? Would you suggest I did something differently or did more to promote the show? Please share, comments are welcomed!

In Conversation: Live with SocialNicole

In Conversation: Live with SocialNicole

Sitting down with Nicole Harrison, founder and president of SN:D Digital Agency to be her first live conversation and launch of The Art of Being Social: Live podcast/video series was good practice for my upcoming artist talk. I love the idea of talking to an audience, but my body has a completely different agenda. It wants to pump as much adrenaline as it possibly can into my system until I stop breathing altogether. Or so it seems. I have yet to pass out in front of an audience. (Thank god!) We recorded our conversation just days before opening my debut solo exhibit, Children of Nature: Find Your Wonderland at the Owatonna Arts Center in Owatonna, Minnesota. Check out the Art Exhibition page for details. Note to self: Don’t be so damn serious!

Full disclosure. Nicole and I go back to 2010. She was starting her own business and hired me to create branding for her new venture. It didn’t stop there. Over the years, I have been a board advisor and art director for the non-profit The Mars Generation Nicole co-founded with her aspiring astronaut daughter, Abby Harrison. It was a real honor and treat to be asked.

In this space called a podcast, we talked about how I transitioned from my 30-something year-long profession as a graphic designer to my vocation as a visual artist. It has been a journey. I answer lots of questions about being an artist and a businesswoman, my process, and a few other things. Take a listen.

Solo Exhibit: Children of Nature

Solo Exhibit: Children of Nature

POST-MODERN ECOLOGICAL VISUAL ARTIST’S DEBUT SOLO EXHIBITION AIMS TO RE-CONNECT US WITH NATURE, SHARES POSITIVE ACTION FOR CLIMATE CHANGE

DEBUT solo exhibition re-connects us with our eight-year-old selves, the miraculous and reciprocity in nature, and offers curiosity, action, and hope for our changing climate. 

Globally, artists have expressed dire climate consequences. A new artist solo exhibition “Children of Nature: Find Your Wonderland” opens June 5 and runs through June 30, 2022, at the Owatonna Arts Center, Owatonna, Minnesota, offering an educational and healing perspective on the environment and climate change. 

Educated in the Fine Arts and Art History at the University of Minnesota–Morris, self-proclaimed post-modern ecological and visual artist Kristin Maija Peterson approaches nature-inspired art with a mission.  Peterson focuses on the valuable services wild and messy ecosystems provide that our aesthetics want to control with tuff and fertilizers. 

A life-long artist, Peterson ran her own graphic design and branding company, Grand Ciel Design Co. for 25 years. Working with environmental-based clients (MN DNR, Metro Blooms, and Blue Thumb — Planting for Clean Water®)  has influenced her new work. Ever curious, Peterson routinely researched topics beyond clients’ projects, blending creative solutions to explain science visually; it gave these projects authenticity. “I could openly advocate for the environment by sharing what I learned in a positive way,” Kristin says. “I want to continue that advocacy through my artwork.”

“Art and science are kindred spirits. Many artists throughout time were naturalists, discovering new species of plants, fungi, and insects, painting and sketching them, and recording the changes in life cycles known as phenology. With our changing climate, we’ve been witnessing more changes in life cycles, too. We are becoming citizen phenologists whether we realize it or not.” 

In Peterson’s debut solo exhibit, she asks viewers to remember and re-connect with their eight-year-old selves –  innately curious, feeling a sense of belonging and connection in nature. Her works are accompanied by short stories by the artist and quotes that expand on each piece, providing a deeper meaning for viewers. 

“Our disconnect from nature is killing us. When we are out in nature, our bodies remember and respond by lowing blood pressure and stress levels, increasing our ability to focus and aid in our bodies’ healing process….If we take care of the natural world, the natural world will take care of us.”

Peterson’s graphite drawings are highly detailed, often representing small natural findings up to 300% of their actual size, taking on a miraculous effect. Many of her works take upwards of 80 hours. For her watercolors, Peterson works in layers of color until the pieces appear to glow. “The practice of making art becomes meditative…that slowing down we feel when we are out in nature,” says Kristin.

To encourage the community to get closer to nature, Peterson will be holding a drawing, and raffling off a hand full of native plants and two small original prints of her work after her artist talk which starts at 2:30 pm on Sunday, June 5, 2022. “It’s important to encourage people to create green spaces and know how it important it is to our health and well-being.” She will also provide a list of reading recommendations, the approachable books on nature and the environment that have inspired Peterson’s work.


IF YOU GO: EXHIBIT DETAILS

EXHIBIT DETAILS:
Children of Nature: Find Your Wonderland

Works on Paper by Kristin Maija Peterson
Held at the Owatonna Arts Center
435 Garden View Lane, Owatonna, MN 55060, (507) 451-0533

Opening Artist’s Reception: Sunday, June 5, 2022, from 1:00 to 4:00 pm
with an Artist’s Talk at 2:30 pm followed by a raffle drawing

Owatonna Arts Center Gallery hours are Tuesdays through Sundays from 1:00 to 5:00 pm

Refreshments will be served. Artwork is available for sale. 10% of all sales will be donated to Minnesota environmental non-profit organizations and 20% of all sales go in support of the Owatonna Arts Center.

Kristin Maija Peterson is a practicing professional visual artist currently based in Lakeville, Minnesota. Since 2016, she has frequently shown her work regionally, in and around the Twin Cities in both juried and group exhibits. Web: https://terrakindstudio.com  Studio: (651) 318-7100. Email: hello@terrakindstudio.com

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